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Mars transforms brand promotion with new digital platform

Mars transforms brand promotion with new digital platform

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To solve major digital promotion challenges across its global Snacking, Food, Nutrition, and Petcare segments, Mars partnered with Cognizant. Cognizant software helped create the innovative Mars Experiences Platform, establishing a smart digital solution designed to ensure scalability across North America and beyond. This powerful technological platform successfully enabled the consumer goods giant to launch full brand sites within weeks, slash total cost of ownership significantly, and expand global operations into over fifty countries. Ultimately, Cognizant software empowered the enterprise to drive massive consumer engagement, scale digital properties efficiently, and secure a robust foundation for worldwide brand promotion.

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