MFour helped businesses gain accurate insights by introducing Surveys On The Go® (SOTG), using the nation’s largest consumer panel to track 10 million daily journeys via smartphones. By combining first-party data with advanced survey technology, MFour enables clients to engage with buyers in-store, online, or on apps. This unique approach provides precise data on consumer actions and the context behind their decisions, empowering companies to make informed, real-time business decisions based on authentic consumer behavior.

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