MFour helped Coppertone optimize their in-store advertising by providing detailed consumer insights through their extensive panel. By tracking shoppers’ reactions to displays at stores like Target and Walmart, MFour enabled Coppertone to understand buyer preferences and behavior in real time. These insights allowed the brand to craft more effective ad strategies, enhancing customer engagement and driving sales. MFour’s data-driven approach captures what consumers want, helping businesses tailor their marketing for maximum impact.

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