Case Study

Mayne Pharma & EVERSANA INTOUCH Increase vCTR by 36% with Custom Taboola Native Display Ads

Mayne Pharma & EVERSANA INTOUCH Increase vCTR by 36% with Custom Taboola Native Display Ads

Pages 6 Pages

Taboola helped Mayne Pharma and EVERSANA INTOUCH boost engagement with a custom Native Display Ads format that safely incorporated product safety information without sacrificing performance. By co-creating Native Display Compliance Scroll ads, they achieved a 36% increase in vCTR, delivering engaging, compliant creative that met healthcare advertising standards while outperforming benchmarks. This collaboration demonstrates Taboola’s ability to tailor compliant ad formats and optimize distribution to drive higher engagement in healthcare campaigns.

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