SumUp improved efficiency and decision-making by using Meltwater to access real-time data, strengthen communication strategies, and enhance collaboration across teams. As a global fintech company with many independent teams managing their own campaigns and objectives, SumUp faced the challenge of maintaining alignment while tracking performance consistently across markets. Meltwater enabled the company to centralize media and social media monitoring, measure the impact of global PR campaigns, and respond quickly to market developments. The platform also provided deeper insights into competitors and industry trends, helping SumUp refine its brand positioning and adapt strategies in key markets such as Europe and Brazil. By leveraging data-driven insights, SumUp improved coordination, increa

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