Food service distribution is a highly competitive industry in which often the only way to grow is to take market share from competitors. Due to the high volume of customer accounts, products and sales reps, it is very challenging to gain visibility into customer defection before it’s too late. Customers will often churn on one or two product categories at a time rather than all at once, but without rapid detection, valuable time to recover those opportunities is lost. METRO AG AND METRO TURKEY METRO AG is an international leading specialist in wholesale distribution and food retail.

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