Mitchells & Butlers, the UK’s leading restaurant and pub company, streamlined its content lifecycle by integrating Bynder and Wrike to improve collaboration, content management, and brand consistency across its diverse portfolio of hospitality brands. With over a century of history and multiple brands serving different audiences, the company needed a more efficient way to manage content creation, review, approval, and distribution. Previously, coordinating content across teams and brands could be complex and time-consuming. The combined Bynder and Wrike solution created a centralized and connected workflow, enabling teams to manage digital assets, track projects, and streamline content processes from planning to publication. This improved visibility, reduced manual effort, accelerated camp

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