Morellato Group, Italy's premier jewelry and watchmaking leader with nearly 5,000 employees worldwide, exemplifies Italian excellence through its 15 trademarks, 650 jewelry shops, 10 online platforms, and 7,000+ wholesale distributors—operating a unique European model of complete industrial integration and multi-brand development. Lectra software empowered their expansion onto key European marketplaces by centralizing product data across channels, automating multichannel inventory synchronization, optimizing pricing strategies, and enhancing real-time visibility for their vast retail-wholesale network. This streamlined operations, boosted marketplace performance, and accelerated global growth while maintaining quality standards.

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