Nation Media Group Achieves 35% Increase in Revenue for Daily Nation Site with Taboola Push Notifications
Nation Media Group Achieves 35% Increase in Revenue for Daily Nation Site with Taboola Push Notifications
5 PagesNation Media Group, East and Central Africa's largest independent media house spanning print, broadcast, and digital, achieved a 35% increase in Taboola revenue and 3% rise in incremental pageviews for its Daily Nation site using Taboola software's Push notifications. Taboola provided exceptional support in implementation and tracking, with AI capabilities delivering more engaging content to customers—boosting revenue streams without burdening editorial teams. As Mathew Shahi, Digital Growth Expert, praised: “Taboola has provided exceptional support... We’re particularly proud to leverage Taboola’s AI... significantly boost our revenue streams.”
