Case Study
Office Supplier, Amax Launches Four B2C Websites and Doubles Revenue Goal
Amax, a USA-based global leader in developing, manufacturing, and distributing office products, tools, and consumer goods, transitioned from B2B to launch four direct-to-consumer sites. Facing the challenge of a new business model, Amax took a methodical approach. nChannel software enabled seamless integration of Magento with Microsoft Dynamics GP across all sites, centralizing order management, automating real-time inventory updates, eliminating silos, streamlining fulfillment, and doubling revenue goals through efficient multi-channel operations that supported rapid B2C scaling and superior customer experience.
