ROI Revolution software enabled the team to identify top-performing seed audiences for building qualified lookalikes, then ran precise tests to optimize group sizes and investments. Promoting four key value adds—more sleep for parents and babies, smart technology, the industry-leading founder, and inspiring testimonials—the tool powered A/B tests to isolate resonant messaging for each audience. This drove significant upticks in low-cost, highly qualified clicks, yielding 221% overall revenue growth YoY and 326% Facebook revenue surge—perfectly leveraging the brand’s high-AOV flagship product for explosive results.

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