This case study shows how Patagonia improved efficiency and sustainability by automating its distribution center in Reno, Nevada, with Dematic’s modular green conveyor system. Faced with rapid growth in catalog and e‑commerce orders and challenges from manual fulfillment processes, Patagonia needed a more reliable and scalable solution. The automated conveyors increased operational efficiency by 20 percent while reducing power consumption by up to 30 percent compared to traditional systems. Automation helped minimize shipping errors, improve order accuracy, reduce returns, and support peak demand. The project delivered clear return on investment while aligning with Patagonia’s commitment to environmental responsibility and sustainable operations.

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