Case Study
Peter Millar Leverages Programmatic Ads for 2.6x CTR and 7.8% Brand Lift
ROI Revolution software, through DSP and DMP partnerships, pinpointed third-party audiences perfectly matching the brand’s core consumers, powering tactics across display, native, and video formats. The tool facilitated identification of untapped growth opportunities, testing new channels and DSP partners while crafting detailed multi-touch strategies to guide qualified customers through the funnel, alongside custom creatives for heightened engagement. A brand lift study confirmed results: 2.6X higher CTR versus benchmarks and 7.8% brand lift in sentiment and affinity—highlighting ROI Revolution's expertise in driving profitable traffic and superior performance.