PetIQ, a leader in affordable pet health and wellness products, sought to advance its marketing capabilities by integrating disparate data from Google Analytics, BigQuery, and Snowflake. To unify these complex sources and enable granular marketing use cases, the company partnered with InfoTrust. By deploying specialized software and technical expertise, InfoTrust facilitated seamless data orchestration and consolidation, creating a robust, centralized analytics ecosystem. This technical intervention bridged the gap between fragmented data streams, providing PetIQ with the high-fidelity insights required for more sophisticated audience targeting. Consequently, PetIQ successfully optimized its marketing performance, ensuring smarter, data-driven decisions that deliver exceptional value to pe

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