Case Study
PIQUADRO’S LAUNCH ON FASHION MARKETPLACES FLOURISHES WITH NETEVEN’S GAME-CHANGING SUPPORT
Piquadro, a premium Italian leather brand with over 600 employees globally and 50+ stores across Italy, Europe, and fashion capitals, specializes in innovative business bags and accessories "engineered for business"—blending design, functionality, and technology for frequent travelers. Lectra software flourished their fashion marketplace launch by centralizing product data across multichannel retail, optimizing listings for maximum visibility, automating pricing and inventory synchronization, and streamlining operations from design to digital storefronts. This game-changing support accelerated marketplace growth, enhanced global reach, and boosted sales efficiency while maintaining premium quality standards.