Italian footwear brand PittaRosso partnered with SALESmanago to improve email performance, customer acquisition and retention, and reduce its dependence on email as its primary communication channel. Its strategy combined abandoned-cart, cross-sell, and win-back campaigns with RFM segmentation, birthday campaigns, web push notifications, and more targeted email segmentation. The resulting automation and personalization generated a reported 2,007% ROI on the platform investment. Transactions attributed to SALESmanago increased 141%, while average order value rose 13%. Automated emails achieved a 1.88% improvement in open rates, and the customer base continued expanding by approximately 1–2% each quarter. The program gave PittaRosso a broader, more data-driven customer engagement model focus

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