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Natural Beauty, Automated Success

Natural Beauty, Automated Success

Natural Beauty, Automated Success

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1 Pages

Spanish beauty and pharma retailer Jabonarium worked with SALESmanago to generate more qualified leads, increase revenue, improve marketing click-through rates, and strengthen return on investment. The company unified customer data to build a 360-degree customer view, introduced targeted pop-ups and optimized landing pages, automated welcome, win-back, abandoned-cart, and newsletter campaigns, and used A/B testing and product recommendations to continually improve engagement. Over 12 months, the program generated a reported 686% ROI. Welcome campaigns produced 1,829 transactions and €81,405 in sales, while newsletters generated 3,901 transactions and €211,617. Monitored contacts increased 75%, new contacts grew 10%, and automation and newsletter revenue increased 33% and 27%, respectively.

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