Case Study
A Story of Mission-Driven Success
GOG, the global DRM-free digital games platform with more than 28.9 million contacts, partnered with Manago AI to address slow email delivery, limited AI personalization, and website-integration challenges. The strategy centered on a mission-driven onboarding journey that used advanced workflow automation, hyper-segmentation, personalized recommendations, A/B/X testing, and an email studio to educate new users on GOG’s values. The onboarding flow segmented behavior within the first 24 hours and personalized communication based on actions such as browsing genres or wishlisting games. Compared with a control group, onboarded users generated 7.8% more revenue, while the top-performing USP email reached a 9.78% CTR. Average onboarding CTR reached 4.81%, 4.8 times the rate of standard sales cam
