Case Study
Drogeria Pigment Case Study: B2C
Drogeria Pigment, a Polish retailer specializing in natural, organic, professional, and Korean cosmetics, used SALESmanago to strengthen its loyalty program, increase sales and conversions, acquire new customers, and improve transaction analysis. Automation rewards customers with discount coupons after reaching purchase thresholds and recovers abandoned carts with emails sent four hours after checkout abandonment. RFM analytics segment customers by purchase frequency, value, recency, and browsing behavior, while forms and web push notifications support lead generation. The implementation delivered a 700% ROI. Loyalty-program emails achieved 400% higher open rates and 240% higher CTRs than mass messages, while abandoned-cart emails produced 300% higher open rates and 280% higher CTRs.
