Borgione, an Italian company with 50 years of experience supplying educational materials, toys, and furnishings, adopted SALESmanago to personalize customer communication, reduce churn, improve lifetime value, and increase average cart value. The company centralized ecommerce data and deployed lead-generation pop-ups, abandoned-cart recovery, welcome and nurturing programs, anniversary and retargeting campaigns, post-purchase and post-visit automation, recommendation frames, social proof, web push, and extensive RFM and behavioral segmentation. In less than a year, the program delivered a 500% ROI. Automatic emails achieved a 353% higher CTR and 66% higher open rate than mass emails, promotional-email CTR rose 75%, sales increased 8% within three months, and more than 39% of supported last

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