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Case Study

Subdued Case Study: Lead Generation

Subdued Case Study: Lead Generation

Subdued Case Study: Lead Generation

Manago.ai
Pages 1 Pages

Subdued, an Italian fashion brand for independent teenagers with 130 stores worldwide and a multilingual ecommerce platform, partnered with SALESmanago to improve customer engagement and simplify segmentation as it expanded internationally. The brand introduced personalized landing pages, birthday campaigns, abandoned-cart recovery, welcome and post-visit programs, and AI-supported workflows designed to predict churn and purchases. On-site personalization includes dynamic banners, pop-ups, a Personal Shopping Inbox, and a preference center, while customers are segmented by interests, behavior, and geography. Email open rates increased 50%, with automation-driven emails delivering 110% higher open rates and 388% higher CTRs. Half of sales became automation-driven, and the implementation gen

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