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Case Study

Monnari Case Study

Monnari Case Study

Monnari Case Study

Manago.ai
Pages 1 Pages

Monnari, a leading Polish fashion retailer, adopted SALESmanago in 2024 to strengthen personalization, retention, and customer lifetime value across its omnichannel business. Its strategy combined dynamic lead-generation pop-ups, abandoned-cart recovery, remarketing, personalized campaigns, behavioral and transactional segmentation, and coordinated email, SMS, and web messaging. In the first year, the customer database grew 20.8% and average order value increased 11%, while 45% of transactions were attributed to SALESmanago. SMS campaigns reached a 36.38% CTR, email click-through rates rose 118%, and email open rates increased 213%. One personalized campaign generated 46.46% of sales, while the platform produced a reported 5,621% ROI. Future plans include RFM segmentation, AI recommendatio

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