YES Jewellery, a Polish jewelry brand founded in 1981 with more than 150 stores, implemented SALESmanago to increase online sales, repeat purchases, collection promotion, and cross-selling. The company centralized customer communication, generated leads through integrated and thematic forms, and segmented contacts by activity, purchases, location, and product interests. Automation rules personalize offers based on behaviors such as page visits, cart additions, and purchases, while newsletters deliver relevant discounts, coupons, and new-product information. Automatic emails achieved a 1,045% higher CTR and 573% higher open rate than traditional campaigns, while the contact database grew 28.89% within 12 months.

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