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Case Study

SALESmanago Marketing Automation Case Study: E-Commerce

SALESmanago Marketing Automation Case Study: E-Commerce

SALESmanago Marketing Automation Case Study: E-Commerce

Manago.ai
Pages 3 Pages

Bioderma used SALESmanago to automate communication within its BIOsfera loyalty program, strengthen brand awareness, generate registrations, segment customers, and encourage greater community participation. Offline purchases can be connected to loyalty profiles through receipt registration, while customers receive automated discounts as they add profile information. Contacts are segmented by acquisition source, activity, and skin type, allowing Bioderma to deliver personalized educational nurturing on skin diagnosis and care. Birthday campaigns further support loyalty. Automated personalized emails generated a 470% higher open rate than mass mailings, while automatic messages achieved an 800% higher CTR. Future plans include product recommendations based on purchase history and Facebook Cu

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