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Case Study

Tatuum Case Study

Tatuum Case Study

Tatuum Case Study

Manago.ai
Pages 1 Pages

Polish fashion and lifestyle brand Tatuum used SALESmanago to strengthen customer loyalty, increase customer lifetime value, and automate engagement across the customer journey. Its strategy combined targeted forms, abandoned-cart recovery, dynamic remarketing, cross-selling, special campaigns, web push, on-site personalization, and behavioral, transactional, geographic, and RFM segmentation. After the first year, the customer database grew 11%, average order value increased 8.4%, and personalized campaigns drove 63.7% of total sales. Average CLV reached PLN 1,914, while nearly half of transactions were facilitated by SALESmanago. Dynamic email campaigns produced a 157% increase in open rates and email click-through rates rose 277%. The case study reports approximately 72x ROI from the pla

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