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PLDT Customer Story

PLDT Customer Story

PLDT Customer Story

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5 Pages

PLDT, the Philippines’ largest fully integrated telecommunications company, sought to strengthen its media relations and better understand the impact of its communications efforts. Led by its Corporate Communications team, the company manages corporate news, investments, network developments, and communications for both PLDT and Smart. With an increasing volume of content and media coverage to track, the challenge was identifying which communications activities delivered the greatest value and how the company compared with competitors. By leveraging media intelligence and analytics, PLDT gained deeper insights into media performance, audience engagement, and competitive positioning. These capabilities enabled the team to measure results more effectively, optimize communication strategies,

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