IQVIA's design agency 1HQ partnered with POND'S to restore the brand's premium positioning after years of inconsistent messaging had weakened its scientific credibility and consumer perception. The transformation centered on reconnecting POND'S with its scientific heritage by reintroducing the POND'S Skin Institute identity, redesigning packaging across more than 80 SKUs, enhancing visual assets, and prominently showcasing ingredients and technology claims on product packaging. Extensive design testing and premium visual elements helped reposition the brand within the growing "masstige" skincare segment while maintaining global consistency. The new identity delivered a scalable brand system for international markets, strengthened perceptions of scientific expertise, improved brand consiste

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