Case Study
realme Customer Story
realme is a fast-growing technology brand established in 2018, focused on providing innovative smartphones and Internet of Things (IoT) products for young consumers. With a mission to make technology more accessible and enjoyable, the company combines trendsetting designs with a superior customer experience. As the world’s fastest-growing smartphone brand, realme has expanded its presence across Asia, Europe, Oceania, the Middle East, and Africa, with strong operations in markets such as China, Indonesia, Vietnam, Thailand, Malaysia, and Australia. To support its rapid growth and large customer base, the Product PR team is tasked with monitoring and measuring brand performance, market visibility, and customer engagement across multiple regions, helping the company maintain its competitive
