Realtime Agency, a full-funnel digital marketing agency focused on news, finance, and technology, achieved 34% lower CPC and 41% higher vCTR for its publisher client using Taboola Sponsored Content. Taboola's dedicated account team collaborated closely to test product ideas, recommend best practices, and drive superior onsite engagement—making it the most efficient channel for branded content promotion. As Ken Macdonald, Senior Ads Manager, noted: “Taboola’s account management team worked closely... to drive higher vCTRs and lower CPCs, all while maintaining a high onsite engagement rate.”

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