This SEO recovery case study focused on a footwear retailer specializing in large shoe sizes after a failed migration from Volusion to Magento caused a severe drop in rankings and traffic. The previous developers failed to implement proper redirects, damaging the site’s SEO authority. 1Digital responded with a detailed recovery campaign involving technical audits, toxic backlink removal, broken link repairs, keyword targeting, metadata optimization, and content redevelopment. Within just a few months, dozens of target keywords improved significantly in rankings while organic traffic, conversions, transactions, and revenue increased sharply. The project demonstrated how targeted SEO recovery strategies can successfully restore traffic and revenue after migration-related losses.

Join for free to read