A multinational B2B advertising and PR agency headquartered in Tokyo, with over a century of global influence and ranking among the world’s top advertising networks, sought to regain control over growing data complexity. The agency delivers services across content marketing, commercials, campaigns, customer experience management, and media relations. Prior to the initiative, the client struggled with managing large volumes of scattered enterprise data and relied heavily on manual analysis. Outdated processes slowed access to insights, reduced analytical accuracy, and limited agility in decision‑making. The growing data overload affected operational efficiency, highlighting the need for a modern, structured, and scalable data management approach to support faster insights and sustained busi

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