Case Study

Revamping Enrollment: Management and Marketing at the University of Alabama in Huntsville

Revamping Enrollment: Management and Marketing at the University of Alabama in Huntsville

Huron Consulting Group partnered with the University of Alabama in Huntsville to revamp its enrollment management and marketing strategies. Leveraging UAH’s strengths in science, engineering, and research, Huron helped enhance recruitment efforts, improve student engagement, and better position the university in a competitive higher education landscape. Their collaboration supported UAH in attracting a diverse student population, optimizing enrollment outcomes, and aligning marketing initiatives with institutional goals to sustain growth and strengthen the university’s reputation.

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