This digital marketing case study examined how Wendell August Forge used SEO, PPC, and Pinterest marketing to expand awareness for both holiday gift products and newly licensed NFL merchandise. 1Digital implemented a multi-channel strategy that targeted different customer groups across search engines, paid advertising, and social media. SEO campaigns accelerated rankings for seasonal and NFL-related keywords, while PPC campaigns segmented audiences by product categories and teams. Pinterest marketing helped build long-term engagement and retargeting opportunities. The campaign generated major increases in organic traffic, paid search performance, conversions, and audience engagement, demonstrating how coordinated multi-channel marketing can strengthen visibility and drive seasonal eCommerc

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