This BigCommerce SEO case study examines how Sarco Inc., a large firearms, military collectibles, and shooting accessories retailer, used SEO to overcome severe PPC advertising restrictions within the firearms industry. Initially beginning with a 35-keyword campaign, 1Digital performed technical audits, toxic backlink removal, metadata optimization, content development, and ongoing link-building strategies. After early traffic growth, the campaign expanded into a larger 75-keyword initiative targeting a broader range of short-tail and long-tail search terms. The aggressive SEO expansion produced substantial year-over-year growth in organic traffic, users, new users, transactions, and revenue. The project demonstrated how scalable SEO campaigns can successfully replace paid advertising in i

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