Kubit helped Serko democratize access to its Snowflake booking and behavioral data by giving non-technical teams self-service analytics and an intuitive Insights Dashboard for retention and behavior analysis. Teams across the business can now test hypotheses in real time, segment users more granularly, and rapidly turn customer insights into new experimentation ideas. Engineers also use Kubit to iteratively refine data telemetry, leading to a 10X increase in data visualizations and segmentations and far more data-driven decisions without relying solely on the data science team.

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