Kubit helped TelevisaUnivision’s Vix streaming platform gain deep, self-service insights into customer behavior and retention by connecting directly to their central data warehouse and customer data platform, unifying content, subscription, and usage signals in one place. With Kubit, more than 50 team members ran over 3,500 analytics queries per month, enabling rapid experimentation, anomaly monitoring, and targeted improvements to the product experience. This data access led to a 10X increase in insight availability, a 26% boost in converting new viewers into loyal customers, and higher revenue from optimized funnels.

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