Shiseido is one of the world’s largest beauty companies, with more than 50 global luxury brands, including NARS, Clé de Peau Beauté, and Shiseido, available in over 120 countries. As digital and social media transformed the beauty industry, the company faced the challenge of managing and understanding vast volumes of online conversations across multiple brands and markets. With consumers increasingly engaging through digital channels, Shiseido needed a unified view of social media discussions, audience sentiment, and emerging trends. By leveraging Meltwater, the company gained centralized access to social intelligence, enabling teams to monitor brand conversations, track consumer perceptions, and analyze market dynamics more effectively. These insights supported data-driven decision-making

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