Sobha Realty, an international luxury developer redefining sustainable communities, faced the challenge of promoting its flagship eight-million-square-foot gated community, Sobha Hartland in Dubai's MBR City. Partnering with Taboola, they launched a video campaign to reach new potential buyers at scale, followed by retargeting those viewers using Taboola Sponsored Content. Taboola's powerful software delivered exceptional results: CPA below target, CVR 30% above target, and a 14% engagement boost. This efficient strategy expanded Sobha Dubai's reach to luxury housing prospects, driving superior performance through precise targeting and scalable content distribution.

Join for free to read