Social Media Marketing Case Studies: 3 Best Examples
Social Media Marketing Case Studies: 3 Best Examples
Landingi’s piece defines a social media marketing case study (objective, audience, strategy, metrics, lessons) and why it matters—93% of marketers use social; 73% say it works. Three exemplars: Barbie (immersive, cross-platform UGC/AR that helped fuel a $1.45B box office), Invisalign’s TikTok Smile Quiz (gamified lead gen: +28% form submits, +113% page loads, –11% CPL), and Apple’s #ShotOniPhone (enduring UGC engine with massive engagement). Key takeaways: tie campaigns to clear goals, track KPIs (reach, engagement, traffic, conversions, ROI), be transparent about challenges, use social listening, and pair social with personalized, high-converting landing pages.
