This social media case study follows a B2B equipment company that sells skid steer, excavator, and tractor attachments to municipalities, contractors, landscapers, agricultural companies, and construction businesses. 1Digital developed a long-term paid and organic social media strategy focused primarily on Facebook while also leveraging Instagram and Pinterest. The campaign emphasized audience targeting, brand authority, consistent posting, A/B ad testing, and messaging centered around American-made manufacturing quality. Early campaign performance focused heavily on growing followers, visibility, and engagement before conversions began accelerating after increased ad spend and campaign optimization. Over time, the client achieved substantial purchase conversion value and a strong return o

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