Sodexo Benefits and Rewards Services, launched in India in 1997, is a market leader in employee benefits, incentives, rewards, and recognition solutions. As part of the global Sodexo Group, the company provides services that improve quality of life, promote work-life balance, and enhance employee motivation. With the growing shift toward digital platforms and online benefits programs, Sodexo recognized the need to transform its operations and strengthen its position as an industry leader. To remain competitive and build a socially responsive brand, the company focused on digitalization and customer engagement. By leveraging social and market insights, Sodexo sought to better understand consumer needs, respond to feedback, and make informed business decisions. This approach helped the compa

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