Case Study
Solidariteit Costumer Story
Solidariteit is a trade union established in 1902 that protects workers’ rights and represents approximately 140,000 members across a wide range of professions. With more than 20 offices, over 300 staff members, and 1,275 union representatives serving members in thousands of companies, the organization is committed to safeguarding workplace rights and advocating for employee interests. As its online presence and public engagement grew, Solidariteit faced challenges in monitoring and managing the large volume of online mentions, identifying important conversations, locating relevant contacts, and staying ahead of emerging issues. By leveraging media monitoring and social intelligence tools, the union gained greater visibility into public sentiment, improved decision-making, responded more e
