Case Study
SPORTER.COM
SPOR TER. COM Accelerating Images for Improved Middle East eCommerce Sporter.com is a nutrition and supplements eCommerce website that transacts business online while logistics of delivery span the breadth of the Middle East and North Africa. As a company that is solely reliant on online sales, Sporter.com knows that decreasing their page load time is critical for attracting and keeping shoppers on their site. Their wide product selection and high-quality images posed a problem for Sporter.com especially on mobile. Additionally, Sporter.com had to figure out how to overcome the lag in Middle East mobile user experience (UX) as their server was located in Ireland. How can an image-intensive eCom- merce platform speed up its UX for mobile-based customers in the Middle East and North
