Søstrene Grene is a Danish homeware retailer with a strong international presence and growing recognition across multiple markets. As the brand expanded globally, it faced the challenge of monitoring media coverage, social media conversations, and brand mentions across different countries and languages. The company also needed an effective way to identify and engage relevant journalists and influencers to support its international communications efforts. By leveraging Meltwater, Søstrene Grene gained a centralized platform for global media monitoring, online listening, and PR management. The solution enabled the company to track brand visibility, analyze public sentiment, and better understand its position in various markets. With deeper insights into media exposure and audience perception

Join for free to read