Company Overview Starhub is a leading Singapore company that delivers world-class communications, entertainment, and digital solutions. Telco APAC 2021 StarHub leverages first-party data to connect with their telecom audienceTo keep up with intense competition, StarHub was challenged to find net-new customers across its various product lines–mobile, home, and business solutions–while also driving better media efficiencies and effectiveness. With each product having its own nuances in audience, set KPIs, and business goals, StarHub needed to approach its marketing and advertising strategies in a holistic way, yet treat each product as its own business. StarHub needed a partner who could deliver measurable business outcomes at scale but also granularity and accuracy with it came

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