This PPC case study follows Lady Black Tie, a formalwear retailer with highly seasonal customer demand tied to proms, weddings, and special events. Already running profitable Google Shopping and Facebook campaigns, the company partnered with 1Digital to optimize and expand its paid advertising efforts across Google Search, Shopping, Display, and Facebook Ads. The strategy involved audience targeting adjustments, inventory alert integrations, seasonal campaign pivots, and highly visual ad creative designed around the brand’s strong photography assets. As a result, Lady Black Tie achieved substantial increases in conversion rates, transactions, revenue, session duration, and return on ad spend while maintaining efficient ad budgets across multiple advertising platforms.

Join for free to read