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Tata CliQ Customer Story

Tata CliQ Customer Story

Tata CliQ Customer Story

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4 Pages

Tata CliQ, the e-commerce venture of the Tata Group, is a pioneering PHYGITAL marketplace that blends online and in-store shopping experiences across 689 cities in India. Offering innovative services such as click-and-collect, in-store pickup, returns to store, and ship-from-store, the company relies heavily on digital marketing to engage customers and grow its brand. To support these efforts, Tata CliQ needed a solution that could integrate social media channels, enable online listening and engagement, and provide insights into industry news, competitor activity, and consumer behavior. By leveraging a comprehensive social intelligence platform, the company gained a better understanding of customer preferences and market trends, allowing it to improve engagement, strengthen marketing strat

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