Case Study

TD Bank capitalizes on rising demand for investment products

TD Bank capitalizes on rising demand for investment products

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Company Overview TD Bank is one of Canada’s largest financial institutions and is among the top 10 in North America Financial Services AMER 2021 TD Bank capitalizes on rising demand for investment productsTD Bank strives to give its customers “the confidence to thrive in a changing world,” and the pandemic created a new challenge for achieving that goal. They needed to understand key changes in consumer behavior and anticipate new trends, so they could meet their customers’ needs. CHALLENGE In 2020, during the early days of the pandemic, TD Bank saw a heavy rise in investment products. Using the Quantcast Platform, powered by AraTM, our AI and machine learning engine, they were able to understand real-time changes in consumer behavior and get ahead of the trend. SOLUTION “‘Th

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