Ecentria, a technology-enabled eBusiness platform housing leading brands for high-performance outdoor, tactical, and sporting gear, faced significant data loss that hindered its data scientists and power users. To restore confidence in their analytics, the company partnered with InfoTrust to implement a robust server-side tagging strategy. By utilizing InfoTrust’s specialized software, Ecentria successfully bypassed browser-based restrictions and ad-blocking interference, creating a reliable, high-fidelity data pipeline. This technical transformation ensured greater accuracy in tracking millions of products across their vast customer base. Consequently, Ecentria empowered its teams with consistent, trustworthy insights, enabling them to make more effective, data-driven decisions that fuel

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