CASE STUDY The AA is the UK’s leading provider of roadside assistance through personal membership and business partnerships. Established in 1905, The AA has 3 million members, which represents 10% of the cars on the road in Britain. The AA is a highly trusted brand and commands higher rates based on their reputation. The organization has a wide variety of businesses, one of which is the AA’s insurance brokers group that focuses primarily on motor and home policies, operating a diverse panel of underwriters. Actian Vector Analytics Database helps with competitive pricing The AA’s in-house insurer department is a fast-growing and very profitable part of the business. The in-house insurer team both competes with and cooperates with a diverse set of insura

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